Weighing the Use of E-Cards and Postcard Printing For Advertising


If you are experiencing an internal debate on whether to stick to conventional advertising means like postcard printing or to move ahead to something more techsavvy such as electronic cards or e cards, you are able to go on the subsequent benefits and downsides of each and every method.

The difference between postcard printing and sending e-cards

Production of postcards usually uses either of these two processes: offset printing or digital printing. Offset printing describes your method of indirect printing by moving images from plate into rubber blanket to surface. This method is the cheap option for mass-mailing since the system cost per bit is considerably reduced with great volume orders.

Digital printing, alternatively, is that the cheap post card printing process where a picture or file is directly printed on the paper stock. Unlike cancel printing, this system is great for short run requests, and it includes options like variable data printing that enables one to vary certain details per backup, and print on demand which permits you to have a new batch of print outs as needed, even in tiny volumes.

Printed postcards are distributed to consumers in a particular location such as within the vicinity of your store, or since it is commonly practiced, delivered through direct mailing to a target customer populations.

Ecards, but do not utilize this means but also rely on mass mailing, but done electronically via email.

Advantages and disadvantages of utilizing postcards and Ecards

There are certain advantages to using postcards like sending out email that recipients find more personalized. Other advantages include the following:

Inch. Easy viewing

Seeing is as easy as picking the postcard up from the email pile. There’s absolutely not any requirement to open an envelope or any packaging material.

2. Guaranteed readership

With postcard, you could make certain that your design and the copy is going to be seen as it’s exposed and after the image sometimes appears, you crowd will be enticed to see or read further.

3. Tangible

Postcards are tangible and therefore offer more for the sensations and also you can actually customize a number of its own features to provide it a much more appealing or interesting twist.

4. Promo-friendly

With printed postcards, you also can add perforations to it so you are able to set tickets or discount coupons. Your recipients can simply rip off that portion and utilize it.

The disadvantage, but of printing postcard duplicates is that production entails cost, and so does mass mailing. If you have a mailing list yet, you may need to purchase or rent one, which is an extra expense.

Listed below are the Benefits of e-cards:

1. Free

Since it doesn’t require ink, paper and also big machinery, making e-cards could set you back zero in the event that you may produce a fantastic design in your or if you know somebody who may expand a absolutely free service.

2. Fast

As soon as you’re finished with the ecard design, you also can send out them in 1 email blast to several addresses, along with your target audience will probably receive their backup within a few minutes, unlike in print wherein your own pre press procedures, printing proper, post-production operations and shipping period.

The negative side of e cards is that you have a probability of never having attention and only deleted the inbox off. To get some, you will need to gain access to an alternate website just to observe the ecard. The other disadvantage is they can rarely provide suitable promos since they would still have to be printed.

If you are torn between the two, you may select the usage of both e cards and postcard printing.

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