The United States of Walmart is an in-depth analysis on the behemoth Walmart, among the Big-box retail chain that’s been ruling United States for the past thirty decades daintily operating its headquarters in Bentonville, Arkansas kroger feedback survey. The writer John Dicker – an investigative journalist probes the achievement of one of the world’s greatest company also being hailed as the greatest merchant, grocer, shopper, personal company, overall merchandiser and a nation unto itself making $288 billion in yearly earnings.
While it’s been labeled as the “template firm” whose dimensions and extent sets the tone for business world at large, in addition, it throws light on how this maxim of “Low cost constantly” has been fostered, leaving numerous backlashes supporting, the evidences which prove Walmart has been assembled onto the graveyard of smaller opponents. The first portion of the book addresses the successful retail shop which has outnumbered it direct competitors like Kmart, Target, Home Depot, Best Buy to name a couple. Walmart became Americas number one toy vendor in 1998 outsmarting ‘Toys R us’ – among the first category killers until afterward. Even while it evolved, it’d easily pushed Ben Franklins five-and-dime aside.
Walmart has pictured a place where individuals could purchase at their cheapest bid. This was one causative element for smaller businesses to radically differentiate themselves or perish. Walmart spread its wings across a wide category, as stated from being a greatest retailer, largest grocery store, largest corporation dealing from Sega Genesis to Huggies, DVDs to Happy Meal, precious jeweler, leaving no stone unturned.
With this it also popularized in private label promotions, where again it overrun a merchandising firm, Ocean Spray on sale of cranberry juice (private labels allowed retailers to reduce prices 25% below competition). Walmart stands obstinate since it had launched its three stage division, with Sam’s Club wholesale discount shop and Neighborhood Market in 1993 & 98 respectively.
It was many a times caught in light of media, under charges on gender discrimination of its women employees who were paid lesser wages, poverty wages, lesser facility like the private medical insurance, undue benefit of suppliers, where when the specified cost isn’t met out, outsourced sweatshops, its policy of non-union laborers – who are at liberty to deal with their grievances directly to the officer, and it encouraged antiunion videos that asserted individuals who can talk for themselves are independent leaders.
While all this reveals the terrible side of Walmart, part two talks in details of the lawsuits which were filed against the company for gender discrimination and how Lee Scott, clarifies each and every complaint with the usual Walmart’s Rollback Smiley. He rightly promises that, very low quality jobs would never entice employees while people out there are fighting to get themselves employed in Walmart. Again it’s held liable for the subsidies that are got from the government, because it has not properly fed its employees.
Then it talks about the censorship issue that rose up with magazines like Maxim, Stuff portraying lewd and less than legal pictures on its cover page, which rightly hampers it name as a ‘family store’, its spiky failure to expand to New York against the individuals, its apparent support to George W. Bush and so for republicans and a lot more. However, the irony remains that, whatever charges are raised against this huge box retail chain aka Walmart, the reality is that, people shop, shop and shop, since it delivers the lowest prices as it claims, because its only national retailer targeting small rural towns, topping it all, the simple fact that its effect on a neighborhood small business community could be traced empirically.
The book keeps the reader engrossed in the combo of verity of less than attractive facts with accomplishment of this corporation. The author has hand-picked examples which are sharply defied by the CEO of the firm, Lee Scott, which makes it interesting. Less than every other success stories, it revolves mainly on the content which proves its strength. Last, the book may be an eye -opener for people prepared to understand about Walmart, but ultimately it might have less than the necessary impact to stop people from shopping at this giant outlet, after all, as the author asserts, we’re all “Walmart’s Bitches”.